This business combines three things that bring fulfillment and joy into the daily lives of people in GR—dogs, beer, and community. There are myriads of pet products on the market, but none that join our specific community together and can give people of differing backgrounds a common point of connection. This brand celebrates the things that make it great to be a dog owner in GR. There is nothing better than to bring our own Beer City Pup downtown for an evening spent on a brewery patio with great friends, great conversation, and great beer.
Road blocks….I’d probably call these opportunities for growth and creativity. There aren’t local manufacturers that make the products we want to sell so we need to identify local creatives who are able to create something new and be of high quality. Because we are new to the pet product game we will need to build new business connections in order to get the product into local brick and mortar stores instead of just online.
We live in a world where it is easy for people to feel disconnected. Beer City Pup brand will foster connections for those who have shared love of dogs, beers and our great city. It will spark conversation between strangers and allow them space to become friends. And of course, all the Beer City Pups out there will benefit because they’ll be representing their community with their apparel. Finally, each product sold will support a local animal in need through donations to local organizations.
What I Will Do With $5,000
Because we are at the seedling stage of our business, the money will be used to pay creatives and artisans to make our apparel and marketing materials. Brand products may include, but are not limited to, the following: bandanas, pup and people hoodies and shirts, canvas frisbees, collars/leashes, hats, travel food and water containers.