What’s most exciting about this idea is the ability to help bring comfort to those who are missing loved ones, it’s great to have a product that brings joy. CuddleBuddys are the only teddy bear on the market that allows for a photo to be directly on the teddy bear. Other photo bears have plastic screens or photo t-shirts. One roadblock is creating recognition for an unknown product, but I can combat this with my digital prowess.
Although my product can impact everyone. The audience that is impacted the most is people who have experienced loss. It allows them to not only keep a piece of their loved one with them, but it also gives them something to cuddle during times of grief. This group has been extremely responsive CuddleBuddys. I’m working on creating relationships with funeral homes and grief counselors.
What I Will Do With $5,000
I will use the additional capital to raise our Google rankings so that potential customers can find us, as well as to develop additional product.