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CurlCase by Wear Your Curls

CurlCase by Wear Your Curls

Felisha Rodriguez 1250 Views http://wearyourcurls.com
This idea was a winner! Felisha Rodriguez was awarded $5,000 in March 2019

What is most exciting to me about my idea is a product that I developed called a CurlCase. This is a product that has completely revolutionized my daily hair routine. My sister and I always struggled with maintaining our curls and I’ve met so many others missing the bounce in their naturally curly hair. Say hello the the CurlCase and goodbye to the bed head for good! A CurlCase makes it easier to Wear Your Curls.

The only “competing” products are satin bonnets and hair wraps. These do not work because they will flatten one side of your hair (the side you sleep on), you lose volume, they come off sometimes while you sleep, and they ruin the curl pattern sometimes which means the next morning you will have to redo your hair (curly hair is not one that should be touched on a daily basis). I have been trying the CurlCase for months now and have had others with curly hair try it too and the results are the same. You pull it off, shake your hair out, and voila! Perfect, frizz-free curls.

Impact

This is for every child, teen, and adult out there who (like me) wants to love and wear their natural hair, but is not sure how to because they were never taught to embrace it and were told, or made to feel that wearing it natural did not look best.

This is for parents of biracial children who although they may love their child’s hair, they have no clue how to maintain it and find it difficult to style it.

This is for any foster parent fostering children with hair that is naturally curly.

What I Will Do With $5,000

I would use the $5,000 grant to launch my brand “Wear your Curls” and get CurlCases available online. I have the passion, work-hard mentality and a product that keeps naturally curly hair beautiful. It would fund an online ecommerce business, create professional packaging, and print business cards/materials. The city of GR will be having its first Natural Hair Expo which is THE perfect event and audience for Wear your Curls and a huge motivator for me to get CurlCases ready for online selling.

Idea Links

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About Felisha Rodriguez

I was born and raised in NYC. My parents moved our family to MI in 2000 so I officially consider Grand Rapids home and am proud to call myself a Michigander. Wear Your Curls is for every single person out there who perhaps (like me) wants to love and wear their natural hair, but is not sure how to because they were never taught to embrace it and were told, or made to feel that wearing it natural did not look best. My sister was a big inspiration for me and so I dedicate Wear Your Curls to her.

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