Delasie is a fashion brand that specializes in ready-to-wear and custom made, ethical clothing and accessories that fuse both European fashion with African fashion and prints, with meaning.
For the past few months, requests for our custom made clothing has been growing; demand for ready-to-wear clothing is growing quickly by our current clients and potential customers.
In order to meet the jump in demand and successfully launch a ready-to-wear collection, we need to purchase supplies to 50 pieces in 10 different designs. We would also push for more digital marketing especially in the menswear division because that’s the one area in which we publicize the least.
Lastly, in our quest to evolve into a tech company that provides fashion and crafts, Delasie will be reshaping the user experience through the use of our website. This means rebuilding our user interface experience that increases participation on the end of the user, which translates to sales.
Ready-to-wear items will meet the target market demand of both men and women who may find our custom designs too costly. It also serves as a re-branding path to creating clothing that can be worn daily compared to our current offering of African print clothing. Popularity in sales from the collection will set a pace for our local fashion show in July. Most importantly, because our service is primarily online based, it will begin to shape our path of being a tech firm providing fashion services.
What I Will Do With $5,000
The $5,000 will go towards the following:
Supplies and production of Summer Collection: $3,000
Trademark, Digital/Print Campaigns, Photography/Videography: $1000
Upgrade website: $1,000