The most exciting part of Ebba is, for us, the sense of community we can build around the business. The calming aura of houseplants and the communal nature of coffee blend really well to us, and we think a really welcoming and inclusive community can be built here. The difference from competitors is Ebba’s offering of houseplants and our outward and fierce devotion into creating a safe and diverse space for everyone in Grand Rapids, but we have roadblocks in getting coffee equipment and physical space. To get around them we have a growth model that will naturally lead to the space we dream of, starting with online and direct sales of whole bean coffee and plants and moving into RTD beverages and more. Still, getting over that initial hump is the hard part.
We really believe the minority populations of GR such as LGBTQ+ people, people of color, and more can benefit here. We want to make to make Ebba calming and welcoming, and we plan to have systems in place so that income doesn’t deny someone a cup of cofffee. Having a warm, safe place with friendly faces can really give people the confidence they need to be their best selves. The real potential, beyond selling good product, is becoming a diverse hub of support and connectivity.
What I Will Do With $5,000
Buy a coffee roaster, 2kg capacity or more if we can. Getting the roasting operation started is key to the success of the business.