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Giving Plate

Giving Plate

Aaron Miller 194 Views http://www.givingplate.com
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Giving Plates are well-designed serving plates that have no home. They’re loaded with treats and passed forward to a friend, neighbor, co-worker, or loved one. And then loaded with treats and passed forward again. They create simple moments of joy and caring.

There’s more, though: Giving Plates are connected on their journey. Each plate has a unique ID printed on it, and givers can use that ID on GivingPlate.com to leave a message for the recipient, and to follow along on the plate’s journey as it gets passed forward. Suddenly, all of those single moments of joy are now connected, making givers and receivers part of something bigger.

This is a unique idea in the marketplace. The biggest obstacle is developing the website. I have relationships with excellent development partners, but it takes $50k-$75k to build the site. My plan is to launch a Kickstarter campaign, but I need to develop the right content to help that campaign be successful.

Impact

I’d like to scale Giving Plate nationwide. I believe it has broad appeal, and I’d work to make sure price points are accessible.  I’m motivated by the little moments: A friend bringing over cookies for a cozy holiday party or a co-worker celebrating a marriage. And I’m also motivated by the big stories: Plates that travel across political party lines, across social lines, across class lines, one give at a time. Each give has a story, and each plate has a journey.

What I Will Do With $5,000

$2000: New plate designs to provide an initial selection
$1000: Travel to plate production vendor to examine process and discuss branding options
$1500: Key website page designs to illustrate the idea for the Kickstarter campaign
$500: Video creation for Kickstarter campaign

Idea Links

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About Aaron Miller

I'm a digital marketing director at Herman Miller in Holland. Previously, I worked in digital, social media, integrated marketing and PR strategy roles at Target, General Mills, and Weber Shandwick. I'm a native of central Michigan, who moved to Minneapolis for 12 years, and then back to Michigan in 2015. I'm now a proud resident (and City Council member) in the Village of Friendliness: Douglas.

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