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Good Ink

Good Ink

Kevin Watson 1730 Views

Good Ink was created on the premise that printing and selling shirts is a great way to raise awareness and money. But organizing fundraisers, designing shirts, spreading the word, collecting funds and delivering shirts is a lot of work.

Good Ink exists to simplify the process by handling the ordering, printing, and shipping of custom apparel. A process that used to be stress-filled and took 20+ hours of organization now takes just a few minutes on the site. No more collecting checks and driving around town to deliver shirts. No more fronting a lot of money in hopes of a good return. One of the best parts about Good Ink is that it costs nothing and is 100% risk-free to fundraiser organizers. Following a successful fundraiser (at least 12 shirts were ordered), the proceeds of the sales are donated to the cause.

Design, printing, and shipping all happens at our shop in Holland, MI. Free design assistance is provided to anyone who needs it.


Fundraiser organizers benefit the most from Good Ink because they can save nearly 20 hours of planning and fulfilling orders by using the site. Saved time means they can focus more on their cause and moving it forward.

What I Will Do With $5,000

The $5,000 grant will be used to continue the development (by a local shop) of the user experience on the site, specifically on the design step. There are several enhancements, including ink color identification in an uploaded image, ability to undo/redo changes and ability to set a default image that would make the site easier to use; therefore decreasing the abandonment rate on this stage of fundraiser setup.

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About Kevin Watson

Since graduating from Hope College in 2012, I've worked with companies large and small on a variety of teams. I've found that I love the culture and "scrappiness" of small businesses and getting Good Ink off the ground is no exception. My background leans more toward the technical side of marketing and I enjoy dabbling in code. My passion is helping small businesses grow and solve problems with technology.

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