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Graped Out

Graped Out

George Walker III 467 Views https://www.grapedout.com
This idea was a winner! George Walker III was awarded $5,000 in April 2019

Graped Out is meant to take the “boujee” out of wine. It is my belief that wine is meant to be for the people and by the people. 7 years ago I didn’t know the difference between a cabernet sauvignon and a sauvignon blanc. It has been my vision to be able to to create something where those who were like me could learn in a space that embraces that exact feeling of curiosity. Hence the pop up tastings that are based around food, live music and local art. It is my goal to intersect the three in order to deliver a transcending feeling that approaches all feeling and senses. I want to make wine that is approachable to people of all walks of life, especially people who are times not represented in that world. There have been some financial road blocks to me being able to produce wine and get my bottles on stores and on the shelves. This is why I decided to start out with pop up tastings in order to build revenue to put towards my production cost.

Impact

It is my goal to be a role model for other black and brown children who wish to be apart of the beverage industry. The industry is highly under represented and I wish to one day be the mentor that I never had. I am now 24 and have been professional in the industry for just over 7 years. Out of the 7 years I have been in the industry there have only been a hand full of producers, wholesalers and retailers that have been people of color. It is my goal to change this and influence the culture.

What I Will Do With $5,000

The grant will be used to purchase fermenters, bottles, corks, and a bottling line.

Idea Links

George’s avatar

About George Walker III

I encountered wine while I was a student at the Culinary Institute of Michigan. Despite being under the legal drinking age I would go to restaurants ask questions and talk about wines with servers, only to awkwardly decline a drink as I couldn’t provide a valid I.D. As I turned 21, I became a Level 1 Sommelier and graduated from CIM. Ive worked in positions all around West Michigan including Grove, i-lixir Beverage and SpartanNash. Wine is my love and passion and has let me travel the world.

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