Just think about the delicious taste of a best strawberry, apple or even crunchy piece of kale that you have ever had. Now imagine having access to this in a fresh juice or smoothie form instantly, whether you are at ArtPrize, Rock the Block, a high school football game or even a wedding. The most exciting thing about this idea the mobility of the freshest made juices and smoothies out there. There are a few food trucks that serve smoothies, but not like Malamiah! We also have the opportunity to be the first in the city to go mobile with juices. Some of the road blocks that exist are obtaining adequate permits, locating the best parking spots and inexperience of operating a food truck. The new Food Truck Ordinance combined with resources from Grand Rapids Food Truck Association are in place to assist us with maneuvering through these potential barriers. This truck will also allow us to cater indoor events as well as deliver juices to businesses and perhaps homes.
We want to change the community’s eating and drinking habits one cup at a time. We will contribute to society by hiring inner-city youth, developing partnerships with local farmers and have a presence at just about every community event, promoting how great “healthy” actually tastes. Our hope is to also have a small sound and projection system on the truck so that we can host product demonstrations and potentially show health-related documentaries.
What I Will Do With $5,000
We currently operate Malamiah Juice Bar, but If selected for this grant, we would use these funds to obtain a used mobile truck and equipment (such as an under counter freeze, an under counter refrigerator, sinks, a generator and decals to brand the truck) to get Malamiah on the road. We would also use funds to obtain any needed permits.