A year after winning 100 Ideas 2018, Innobook received the MIspringboard grant, Incorporated, joined the West Coast Chamber and opened a office/workshop in downtown Zeeland Michigan.
There is no other notebook like this on the market. The aesthetics and variety of design invite curiosity in a otherwise basic product that has remained unchanged in form and function.
Here are the problems that we’ve solved:
Product Pricing- After prototyping and testing our notebook, we’ve found a very competitive numbers that allow healthy margins.
Target Market- Females 25-45 who use notebooks for more than half of their note writing activity. She buys notebooks at major retailers for a range of $10-$15 per book. This is according to our marketing survey.
Research- Our theory on brain function is based on Jean Piaget’s work on brain schemas which explains how we learn. Innobook reflects a non-linear method that matches how we think.
Branding- We registered for the Innobook trademark.
Innobook represents a minimalistic way of life where simple material is used to execute one of the most powerful superpower known to man; reading and writing.
Even with the most advanced digital technology available, over half of consumers still use paper and ink to collect thoughts and ideas.
As a teacher, I have begun developing Innobook math tools for tough subjects like college algebra that keep many post secondary students from finding financial success through graduating.
What I Will Do With $5,000
What will you do
$2000 -Hire TRS Data to perform market research in order to develop a better understanding of the market and its size, as well as to create a go-to-market strategy.
$1000 - Packaging and printing material for retail sales and wholesale pop displays
$1000- Design and build our own pneumatic paper punch system
$1000- Create a customizable online ordering feature for our e-commerce site that allows shoppers to build & order a custom Innobook