What’s most exciting about my idea is the fact that I will be assisting people in healing. Providing memorials help in healing and celebrating the previous life of their loved ones. Our cleaning services will also help in people in finding the specific locations of the gravesites, while preserving headstone from weatherization. Unlike local florists and decorating companies, this company will uniquely serve and specialize only burial sites and headstones. Our major road block will be the limited target market (funeral homes, grave yard keepers, and churches), and the start up monies. Ways to get around my financial challenge, is reaching out to others for help, and using my own personal savings. I plan to use additional strategies, such as word of mouth, bill board/newspaper and radio advertisement, to expand my target market.
Particularly, most who will benefit from this idea are, elderly/disabled individuals and those who have relocated. People who may not be able to get out to a loved ones gravesite, but would love the memory of doing something special for them in recognition of their life. Recognition brings peace to one’s life. This web-based company has the potential to produce an annual revenue of 300,000 within the first three years. I also plan to within five years, open a funeral decorating division.
What I Will Do With $5,000
I plan on using the money for advertising purposes, to provide billboards, flyers, vehicle wrapping, radio and social media board/newspaper postings.