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Retail Shop in Downtown Muskegon

Retail Shop in Downtown Muskegon

Ashley Cooper 319 Views

I recently co-owned a shop like this in Northwest Wisconsin, but I moved to this area for my husband’s job. I loved the opportunity to be a part of that community through the business. And I think opening the shop added value back to that same community. There are successful businesses similar to this idea, but nothing exactly like it in Muskegon.  For more information on this Wisconsin shop or to get a better idea of my vision in Muskegon, visit or find them on Facebook or Instagram.

I would potentially operate under my current blog name: Harris & Willow, which are two street names that hold value in my family.

Through this business, a long term goal of mine would be to empower women (locally and globally) - through employment or product development.


Downtown Muskegon has a great vibe. There are great stores and awesome restaurants. We just need more of them. We need people to have one more reason to visit Muskegon and stay all day, shopping our unique stores and visiting our local coffee shops with their friends. Having more visitors and/or Muskegon residents spending more time in this community would help better the economy here. We are already moving in a great direction and I want to be a part of that.

What I Will Do With $5,000

Five thousand dollars would go very far in this business:
$2100: initial rent/property needs
$1800: inventory
$700: supplies (bags, register equipment, etc)
$400 marketing (photography, social media, print)

Idea Links

Ashley’s avatar

About Ashley Cooper

I am a MI native, but I've spent time out of state. Most recently, I co-owned a shop in northern WI where we featured home decor, clothing, and gifts. Our shop (alongside other businesses) helped to create a sense of community for myself, my business partner, and all the families that shopped downtown. I learned a lot from this experience and I'd love the opportunity to do it again. When I'm not writing or dreaming of the future, I can be found spending time with my husband and our son.

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