After spending 3 years working in sustainability, I found that sustainably conscious consumers are not always sure what products are sustainable, especially if making an online purchase. Through many experiments and interviews I found that transparency in both manufacturing and the supply chain is what will build that trust. As well as giving the customers to know who is local and be able to purchase from them.
There are many e-commerce sites out there, but none focusing solely on Sustainability and Transparency.
My biggest challenge is ensuring we have enough customers to make seller’s money. We’ve been hosting pop-up markets and learning as much about my target market (25 to 34-year-old women) with the confidence of the learning done we are ready to move to phase 2, an online marketplace.
Sellers of sustainable product have an issue with getting them in front of the customers who are primed to purchase sustainable products. reVigor Marketplace will give them the ability to do that.
Buyers will have an easy way to identify sustainable products and connect with sellers on an emotional level to see how their purchase is helping the environment and people.
What I Will Do With $5,000
I have the following items that I need to invest in:
1. Video advertising marketing campaign: $1500
2. Front End MVP website: $500
3. Ensuring there is enough cash on hand until we are profitable: $7000
I will use the $5000 from 5x5 night and $4000 of my own money to execute these steps.