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Super Awesome Brewing Co-op

Super Awesome Brewing Co-op

Dallas McCulloch 2771 Views
This idea was a winner! Dallas McCulloch was awarded $5,000 in December 2011

About Idea

There are so many people who drink beer, many of them are interested in the increasingly popular craft beer that is popping up all over the area.  From light drinkers to full scale world traveling, award winning, professional brewers, it seems that everyone would like to know more about beer but can be intimidated by the scene.  A lot of people don’t know what they like by name or how it’s made, don’t want to ask due to looking like a newcomer to the world of craft beer, and would have interest in learning more or home brewing, but don’t know where to start.

I would love to have a super awesome co-op serve as a place where people can show up with no beer background or tons, and not feel intimidated by a snobbish know it all bartender, or some person who knows nothing about it but got hired due to them being attractive.  I feel a collection of members belonging to the co-op would be a much more friendly and open to the public, and it excites me to think that a person who just had their first craft beer could be able to sit in on a session and learn exactly how it all happens and really get inspired and be able to learn as much as they want.

We would be different from our “competitors”, because we would be a collective of people trying to share our knowledge and skills, instead of being a guy with money who’s trying to make as much as possible off of selling a product to a customer.  I don’t even see other breweries as being competition, since the scene is so tightly knit, and all craft brewers have a bigger enemy in Budweiser, Miller, and Coors than one another, and getting someone excited about brewing through a Super Awesome Beer Co-op is only going to make them more likely to support our local friends in the craft beer scene in the same way people becoming fans of other craft beer will only increase the odds they to learn how to brew and try more craft beer.  I see our relationship with other craft breweries as being more symbiotic than competitive… I would love to have a beer with the “competition” and see how they feel about it.

The road blocks are the marketing dollars that macrobrewers have used to make Americans think all beer should be generally tasteless, uniform, pale, and dull.  I feel the best way to get around this is to share the awesomeness of delicious craft beer, and in the Michigan we are already seeing this happen, the market share for the corporate producers keeps shrinking while the locally made craft beer keeps growing.


Anyone who want to experience super awesome beer as a brewer, student, or drinker, and wants to have a better understanding about the super awesomeness of beer will benefit.

The real potential is inspiring beer lovers to start the next Bells, Founders, Vivant, etc.  Almost all of our super awesome brewers in Michigan started as home brewers, so let’s educate them, inspire them, and get the community involved in making Michigan the super awesome beer capital of the world.

What I Will Do With $5,000

With $5000 I would invest in more brewing equipment, find a super awesome location to rent in Grand Rapids to get this project started, pay for lawyer fees for processing, zoning, and licensing, and build a brewing area and tap room.  I feel that $5000 would cover a huge amount of the initial expenses for this project, and I could hopefully get everything up and running in a matter of months with some help.

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About Dallas McCulloch

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