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Tastefull Vegan Ice Cream

Tastefull Vegan Ice Cream

Kalene McElveen 2513 Views
This idea was a winner! was awarded $5,000 in November 2019

About Idea

I’m excited about offering an option for ice cream that not only tastes good, but it’s good for you!  Tastefull is free of the following common allergens including milk, eggs, tree nuts,  wheat, soy, and nuts.  There has been an increase in the number of vegan ice cream options, but the majority are either soy or nut based.  By using a coconut base and refined sugar free sweeteners I am able to offer something that is not currently available in the market.
As someone that’s lived as a lacto-vegetarian since 1992, I couldn’t eat cakes, cookies, or ice cream because of the eggs.  I grew up with my mom teaching me how to modify recipes to fit our dietary needs.  My passion for Tastefull is driven by my desire to use this experience in modifying a classic dessert, so that it can be enjoyed by everyone, regardless of allergies, or personal health choices.
Potential Roadblocks
-Start Up cost
Overcoming Roadblocks
- Establishing relationships with local business
- Grants


There is an increasing number of children with allergies to eggs, and milk which are the main ingredients in the majority of ice creams in the market.  The vegan ice cream options that are on the market are free of dairy, but contain nuts which is a roadblock for kids that just want to enjoy one of life’s most simplest desserts. 
Tastefull would allow kids to enjoy ice cream again without the side effects, and would give parents a refined sugar free healthy option that actually tastes good.

What I Will Do With $5,000

One of the greatest hindrances to getting my idea into production is cost. I would use the funds as follows:
Tools & Product Cost: 2,000
Portable Ice Cream Cart: $2,000
Marketing: 1,000

Kalene’s avatar

About Kalene McElveen

My name is Kalene McElveen and I'm the author of, The Daniel Feast, and owner of Vegan on the Weekend. I have been a vegetarian for over 22 year and I've recently transitioned into plant based living. I grew up learning how to modify recipes to fit the dietary needs of my family. My passion is to help others consistently succeed in living and eating healthy without sacrificing flavor.

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