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Brian Lai 2270 Views
This idea was a winner! Brian Lai was awarded $5,000 in August 2018

About Idea

We are excited to make healthy and delicious food convenient and affordable for everyone. Our products are all made with one ingredient and have higher nutrition than our competitors.  Our current roadblocks are limited access to capital, awareness for our products, and logistics. We plan to raise money through competitions and grants, increase awareness through events and digital marketing, and partner with distributors to help us with logistics.


We redesigned pasta for people who are gluten intolerant, vegan, vegetarian, health conscious, or simply looking for a better alternative. We have the potential to make a difference in people’s lives through food that’s full of nutrition and good for the environment.

What I Will Do With $5,000

The $5000 will help us fund inventory and marketing. In order to sustain and grow our business, we need to produce more product and build awareness at events and tradeshows.

Idea Links

Brian’s avatar

About Brian Lai

I'm a first generation Asian American born and raised in Grand Rapids, MI. I grew up helping my parents run their business which instilled entrepreneurship in me at a very early age. I started my first business when I was 14 and have created multiple business ventures since then. I have a Bachelors in Marketing from Michigan State University and a Masters in International Business from Hult International Business School.

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