Retailers ordered this season’s apparel last September. A lot can happen in that time, and reordering apparel from the major suppliers mid-season isn’t feasible, we have a solution.
We want to drive around Michigan and create 3 free designs for each retailer we visit, let them pick a design or two they like, print them from our home base in Holland, and deliver those shirts in 3 business days. We’ll use elements specific to that store, that region, and incorporate thier logo on a quality shirt. Each store will have their own unique design, so we’re free to sell shirts to other retailers in the same town. (Stores frown upon carrying the same apparel as other shops in town.) A minimum order of 48 shirts per design will our shirts on the shelves. The screens will be kept, so reorders will be quick and easy.
Retailers will get quality designs and quality shirts in a fraction of the time it normally takes.
The road team will get paid to travel our beautiful state and visit retailers.
The designers will get real-world experience making designs that will be sold in stores.
The printers will stay busy all season long - hopefully leading to more employees.
What I Will Do With $5,000
We need a vehicle and 2nd press to dedicate to this concept. The Printmobile doesn’t need to be anything fancy, but it does need to be reliable. We’ll use the cash to get a van, put our logo on it, buy a small press, and get our first team on the road early August.