The first camera strap designed for video: The Strap by Clarifii. We have created the most mobile form of camera stabilization ever. The issue with stabilizers is that they are expensive and impossible to carry. The target markets for top brands are high-end videographers who can purchase a $500 accessory. They require cases to be stored in and require a 20-30 minute set up time. The Clarifii strap fixes all of these problems. Our strap doesn’t have expensive bearing systems or electronic motors, it uses dual material leather and counteractive physics to resist movement. It can be taken on any trip, and doesn’t require any setup time because it is always around your neck.
Entry level DSLR users and videographers who film outside of a studio. Our target demographic will be 13-28 yr old males who are purchasing their first DSLR camera or experienced users who are looking to travel to capture video where a limited amount of gear is required.
What I Will Do With $5,000
We will be using it to customize the metal plate for each camera body and building a package fit for sales everywhere on the planet.