American kids own 40% of the world’s toys. What happens with those toys after they lose their appeal in a few weeks? Wild Joy gives gift buyers a way to give memories and experiences that last years. Buyers can search by age, interest, and location. Parents can create and share wishlists with friends and family, and experience providers can offer gift purchases without the time and expense of an ecommerce website. Wild Joy is the only website offering the purchase of kid specific experience gifts.
The branding, website, app design, and user experience is complete and ready to launch. What has stopped Wild Joy from moving forward is some lingering questions about the relationship with vendors. I want to make sure that we collect the right information through the vendor application process and we have the appropriate liability systems in place. Meeting with a small business attorney will give us the resources that we need to launch.
What is most exciting to me about Wild Joy is the potential growth for the vendors of experience gifts. A small dance studio likely isn’t going to have the time or financial commitment to operate an ecommerce website and drive traffic to their offerings. Wild Joy allows an art studio or indoor playground the opportunity to focus on the core of their business and have us handle the sale and logistics of the gift delivery, while they get the customer.
What I Will Do With $5,000
The $5000 will primarily used to meet with a small business attorney and draft up appropriate contracts between Wild Joy and the vendors and establish liability protection. The remaining funds will go towards marketing automation and recruiting vendors.