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Heather Fritzsche 295 Views

About Idea

Here’s how it works: our customer chooses 5 essences from our website, and receives a starter kit of 8-weeks worth of waterless body wash and a patented applicator.  The customer fills the YouBodyPod with the water already running in the shower, adds a mix of essences, and washes away while delighting in the unique fragrance.  Our body wash is hypoallergenic, sulfate and paraben free, and includes superfood ingredients.

Since the YouBodyPod mixes about a weeks worth of body wash, our customers can try a new blend next week, and looks forward to receiving the replenishment subscription delivered next month!

We are the only line of body wash that empowers users to blend custom fragrances and is made of premium ingredients. We are also the only body wash brand whose packaging breaks down into clean energy in 120 days.


Our environment will benefit most from our product! 250 million body wash users in the US throw away over 1.4 Billion plastic body wash bottles every year. 

With 75% of Americans making efforts to be more sustainable, and trends in personalization in beauty and personal care, its clear that Americans are ready for YouBodyCare’s customized and sustainable shower.

What I Will Do With $5,000

If awarded this grant, I would use the $5,000 to host a relaunch event for press and influencers. I launched the business in the beginning of Covid and have not been able to get our product in front of this audience. I believe that by meeting them in person and showing them our product, YouBodyCare can secure features in the top industry publications and favorited by top industry influencers.  YouBodyCare is a game changer for the industry - we need to gain visibility in our target market.

Idea Links

Heather’s avatar

About Heather Fritzsche

Heather is co-founder and CEO of YouBodyCare, a completely customizable and sustainable shower care system. Heather is passionate about the environment, diversity and empowering women in business. Prior to founding YouBodyCare and The Spearhead Group, Heather spent more than 20 years in a variety of executive management roles for a premiums packaging company. Heather earned her Bachelor of Arts degree from Bucknell University, and resides in Bucks County, PA with her husband and two children.