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Archie Sudue 1425 Views

I have the opportunity to reach people in all walks off life, I am excited about changing the culture of how young men in Grand Rapids dress, getting young men more interested in wearing more formal attire, and stressing the importance of dressing for the success you hope to achieve. My brand is different from my competitors because I target a younger demographic and the suits I offer are custom fit and very affordable. Not only do I provide suits for individuals, groomsmen, and any other formal events but I also pair the suits with shoes and accessories. I teach my customer base how to wear the suit well. I want to educate people about men’s fashion and the importance appearance has in relation to how you’re perceived. Some challenges I am facing currently are being able to market my business and attract investors to ease some financial restraints and the heavy work load, being the sole workforce in my business. I plan to continue to market my idea widely and hire an assistant.


Young men continue to benefit from my idea. I am changing the way young men carry themselves and present themselves in society. This can help create more job opportunities, increase the confidence of these young people and help get them more interested in achieving their individual goals. Perception is reality and when others view you as being responsible your possibilities and opportunities increase. Confidence in one’s appearance can translate into confidence in one’s natural abilities.

What I Will Do With $5,000

The grant would go toward various aspects of my business. I would invest $3500 into my retail space and renovations. I would invest $800 dollars into running social media ads on Facebook and Instagram and building my website where customers will be able to order and view merchandise. And finally $700 will be invested into my inventory, I would order more suits, shoes, and accessories wholesale.

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About Archie Sudue

I'm from West Africa Liberia and the father of 3 young boys. I grew up spending most of my time watching my grandfather, a disciplined Vietnam veteran. He always polished his shoes and ironed his clothing, stressing the importance of a responsible appearance. This inspired me to do the same, being well dressed inspires confidence. I attended school for undergrad for civil engineering but realized that my passion was in fashion.

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