At Melxfashion, I do more than just sell suits. I teach and encourage young men to dress well. My brand is different from my competitors because I target a younger demographic, mostly men between the age of 20-45, who are just starting their careers and are in need of quality fitted suits but aren’t in the position to pay $500-$1000 for a tailored suit.
Young men continue to benefit from my idea. I am changing the way young men carry themselves and present themselves in society. This can help create more job opportunities, increase the confidence of these young people and help get them more interested in achieving their individual goals. Perception is reality and when others view you as being responsible your possibilities and opportunities increase. Confidence in one’s appearance can translate into confidence in one’s natural abilities.
What I Will Do With $5,000
The grant would go towards various aspects of my business. I would invest $3,500 into marketing which includes professional photos, social media ads, website building, and maintenance.
The remaining $1,500 would go towards expanding my inventories and hiring an assistant to help ease the heavy workload.