A Grand Rapids native, Alita received a B.S. from University of Michigan in Environmental Science and Sustainable Business in May 2020. Upon returning to Grand Rapids she decided to jump into the dream of South East Market, founding the organization after she had been working for several years manifesting it before a Fall 2020 launch. Prior to South East Market Alita was a serial entrepreneur and managed multiple nutrition programs in the nonprofit sector. She enjoys being a local advocate for food sovereignty, urban agriculture and diverse representation in the business sector. Alita does this through community engagement as chair of the City of Grand Rapids’ Urban Agriculture Committee, co-founder of the West Michigan BIPOC Farmer Land Fund and founder of the MLK Park Freedom School and community garden.
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