<- Back to ideas page

Wani Cakes

Smart snacking made simple: Cake cups with 8g protein, <250 calories, and reduced sugar. Health meets indulgence.
Log in to vote
www.wanicakes.com
About this idea
Snacking is universal; whether it’s a mid-morning picker upper or a reward after a long day, we all reach for something satisfying. But indulgence often comes at the cost of nutrition. That’s where Wani Cakes flips the script. We create cake cups that deliver the joy of a treat with the benefits of a balanced snack. Each cup combines a moist piece of cake, our signature Wani Cream, and crave-worthy flavors like berries, apples, cookies and cream. The twist is they’re perfectly portioned, packed with 8g of protein, 250 calories or less, and made with reduced sugar so you can indulge without compromise. But the real juice is in our distribution strategy. We’re not just making a better snack, our goal is making it easily accessible, affordable and convenient. By partnering with local gas stations and convenience stores, we’re tapping into everyday traffic hubs where people already stop. This model turns Wani Cakes into a grab-and-go solution for healthier habits, right where people need it most. We’re not just selling snacks. We’re fueling lifestyles one cake cup at a time.
Impact
94% of Americans snack daily, and nearly 50% snack 2–3 times a day. This shows how deeply embedded snacking is in daily life. Over 60% of consumers say they’re actively seeking healthier snack options. It validates the demand for Wani Cakes’ cake cups’ protein rich profile. The healthy snack market is projected to reach $152 billion globally by 2030, growing at a CAGR of 6.6%. This demonstrates long-term growth potential. Over 122,000 convenience stores in the U.S., with 80% of Americans visiting one weekly It highlights the accessibility and scalability of the gas station/convenience store model. Gas stations account for 30% of impulse snack purchases. Our placement strategy aligns perfectly with consumer behavior. With these local partnerships, we can boost small business ecosystems and promote community-based wellness.
What I'll do with $5,000
To position Cake Cups for distribution in convenience stores and gas stations, the $5,000 budget will be strategically allocated as follows: Branding & Visuals – $1000 Refine the logo, develop packaging mockups, and create a cohesive brand identity to make Cake Cups visually appealing and memorable. Website Design – $2000 Design a responsive, mobile-friendly layout with intuitive navigation to showcase the product. Website Development – $2000 Build the site using WordPress or Shopify, including CMS setup, plugin integration, and secure, scalable functionality.
Quick Bio
Bola and Anwelli Okpue are the visionary co-founders behind Wani Cakes, a Detroit-based snack brand redefining indulgence with a healthy twist.
Links
WebsiteFacebookInstagram

  • This Registration is for voting only.

  • Use this form to register to vote. In order to submit, you'll need to follow the process starting here.
  •  
    Strength indicator
  •  
  •  

This will close in 0 seconds