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The region’s most open pitch competition

5×5 gives startups a shot to win $5,000. All you need is an idea and 5 minutes to pitch it.

April 5×5 Night on the Road at SURGE in Holland!

April 29, 2025 5:00 pm

Location: SURGE located 65 E 7th St, Holland, MI 49423

Voting Closes: April 21, 2025 11:59 pm

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Have a big idea?Submissions are open

April 5×5 Night on the Road at SURGE in Holland!

April 29, 2025 5:00 pm

Location: SURGE located 65 E 7th St, Holland, MI 49423

Voting Closes: April 21, 2025 11:59 pm

Start Here

5 votes

5 ideas

5 minutes

5 judges

$5000

February 5×5 Night Winner!

Cindy Hines of Paw Paw’s Pickles

Congratulations to February’s 5×5 Winner: PawPaw’s Pickles! Cindy Hines delivered a convincing pitch demonstrating a great business plan & traction. We’re excited to see her next phase of growth! Thank you to GRABB for collaborating with us—the room was packed and we saw plenty of networking!

Learn More about the Winning Idea

Voting Closes: April 21, 2025 11:59 pm

The Green Spot From Soil To Soul

"My wife and I are passionate about recreating flavorful, wholesome dishes using fresh fruits and veggies, focusing on healing the body from the inside out, while promoting overall health and wellness.

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Splendid Sprouts

Changing how we grow, eat, and package food starting with microgreens and a mission to protect the planet.

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Speaking of Me

Speaking of Me was created to help every business quickly and easily collect video testimonials. In 2 minutes, you can create a campaign, pick your questions, send a single link, and collect your videos asynchronously. Your customers won't need to download any apps or join any calls. In the age of AI-avatars and eroded institutional trust, authentic feedback is your greatest marketing advantage.

Learn More

Our Supporters

What’s your big idea?

“Eek! What happens if I share my idea with the world?”
Best case scenario, it changes the world. Worst case scenario, nothing happens. So, see if something happens. Share and learn!

Submit Your idea

Past Winners

Following are 5×5 winners over the past year.

lasamigastequila@gmail.com

Las Amigas Tequila, LLC

Las Amigas Tequila, LLC is a 100% women-owned and minority-owned business Certified by WBEC and founded in 2023. Las Amigas Tequila is set to launch its first premium tequila product, Fuerza Divina (Divine Strength), in early 2025. The company was inspired by two Latina entrepreneurs from West Michigan, Ana Olson and Angelita Valdez, to break barriers in the male-dominated spirits industry. Las Amigas Tequila specializes in producing high-quality tequila made from Blue Agave, sourced directly from Tequila, Mexico. This product aims to serve an underserved market—tequila enthusiasts looking for an authentic, premium, and culturally-driven spirit that embodies female empowerment.

November 5×5 Night at Start Garden $5000

michael@rituil.com

RITUIL

Rituil is a mindful living interior brand focused on helping others create balance through daily Rituil. All products are made in Portugal using Earth’s most sustainable materials: Cork, Ceramic, and Cotton.

October 5×5 Night at Start Garden $5000

rkarriola1977@yahoo.com

Casita Sparkle con un toque de Esperanza

El Negocio de limpieza Casita Sparkle resplandecerá dando esperanza a la familia a través de darle trabajo bien remunerado a madres solteras sin apoyo económico de nadie. De esta forma satisfacer las necesidades de sus hijos dandoles tiempo de calidad y tener clientes satisfechos con el mejor servicio pero también comprometidos con el objetivo de la empresa.

September 5×5 Night On the Road In Spanish! Partnered with LAUP in Holland $5000

dellalevi@sbcglobal.net

Della Soul Records

I chased after and caught this dream of owning a quirky, quaint, eccentric, and colorful record store at age 48!

August 5×5 Night Partnered with GRABB $5000

View All

We love ideas.
Pitch them here.

Submit Your idea

The region’s most open pitch competition

February 5×5 Night Winner!

Cindy Hines of Paw Paw’s Pickles

Our Supporters

What’s your big idea?

Past Winners

We love ideas.Pitch them here.

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We love ideas.
Pitch them here.