About this idea
Pink Paw Patisserie is West Michigan’s first mobile dog treat truck—where pet lovers gather, tails wag, and joy rolls on four wheels. Every event is a celebration of the bond between people and their pets, serving curated, all-natural dog treats from small makers who share my passion for happy, healthy dogs.
Now, I’m ready to take the next step: creating and packaging my own line of Pink Paw treats to sell locally and online. The mobile truck will remain the heart of the brand, popping up at breweries, dog parks, and festivals across Michigan—but my vision is to open a brick-and-mortar bakery in Grand Rapids, where dogs can bring their humans for a treat.
Impact
Pink Paw Patisserie brings people together through the shared love of dogs. It’s not just a business—it’s a community movement built on kindness, creativity, and connection.
By expanding into our own product line, I can:
Support other small businesses by sourcing local ingredients
Create part-time jobs for students and pet lovers
Partner with rescues and shelters to promote adoption and animal wellness
Participate in more charitable events that raise funds and awareness
Every Pink Paw pop-up spreads smiles, starts conversations, and celebrates the simple joy of treating our four-legged best friends. This business was inspired by love, built from resilience, and designed to make every dog (and owner) feel special
What I'll do with $5,000
This grant will help transform Pink Paw Patisserie from a mobile concept into a sustainable, scalable brand. Funds will be used to:
$2,500: Purchase bulk ingredients and packaging for my first line of homemade treats
$500: Install sturdy, weatherproof storage and organization inside the van to prevent product damage during travel
$500: Repair and maintain the van to ensure it remains road-ready for statewide events
$1500: Develop packaging and labeling that meet Michigan Department of Agriculture standards for self-produced goods
These upgrades will reduce overhead costs, prevent waste, and help me start producing my own treats by laying the groundwork for a future storefront in Grand Rapids.
Quick Bio
I'm Rebekah White-a lifelong animal lover who turned grief into growth, creating joy on wheels with Pink Paw Patisserie.
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