<- Back to ideas page

Re-Route Grounding Sours

A natural hard sour candy with adaptogens to distract the brain from anxiety and promote calm.
Log in to vote
www.reroutewellness.com
About this idea
Re-Route Wellness was created to reinvent anxiety relief through a simple, accessible, and science-backed product: grounding sour candies. After years of battling panic attacks and finding little success with traditional solutions, I learned that an intensely sour candy can interrupt a panic attack by shocking the nervous system and pulling the brain out of the fear spiral. With guidance from my therapist, I found immediate relief using sour candy, and that moment changed my life. But most sour candies are full of dyes, artificial ingredients, and refined sugars. So I created Grounding Sours, the first all-natural, clean-ingredient, hard sour candy infused with functional botanicals designed to help people regain control quickly and discreetly. It’s pocket-sized, affordable, and stigma-free...something anyone can use at school, at work, or on-the-go without drawing attention. We launched our first small scale batch, sold out, and now are in the process of finding ways to afford large scale production. We have partnerships with retail and subscription boxes on the rise, and demand is already validated through early waitlist signups, TikTok growth, and hundreds of people sharing stories of struggling with panic but wanting natural solutions.
Impact
Re-Route Wellness was made to help provide instant, judgment-free relief at a moment when they feel completely powerless. My long-term vision is to expand into a full line of natural mental wellness tools and donate a portion of profits to mental health organizations. Anxiety is rising among Gen Z and millennials. This product offers a tangible, accessible support tool that can help those who struggle with panic and anxiety.
What I'll do with $5,000
If awarded $5,000, every dollar will go directly toward R&D and testing for large-scale manufacturing. With brand new professional branding and packaging, as well as a factory ready report from food scientists, This funding would allow me to begin immediate production trials with my large-scale manufacturing partner. These trials are required to finalize flavor, consistency, batching methods, and shelf-stability before we move into full-volume output. They are the final step standing between my small test batches and being able to manufacture at a scale that supports retail orders, distributor interest, and national launch. The $5,000 will specifically cover: • R&D testing runs with my manufacturer • Ingredient and formula optimization for mass production • Flavor + texture stabilization to ensure quality at scale • Initial MOQs needed to begin production testing This funding would accelerate my launch by months. With R&D complete, I can immediately begin large-scale production, fulfill early retail partnerships, and move into revenue-generating distribution. This is the one barrier currently preventing me from meeting demand and bringing a natural, accessible panic-support tool to the people who need it most.
Quick Bio
My name is Allison Zaluski, founder and CEO of Re-Route Wellness. I graduated from MSU in 2024, where I started this venture.
Links
WebsiteFacebookInstagram

  • This Registration is for voting only.

  • Use this form to register to vote. In order to submit, you'll need to follow the process starting here.
  •  
    Strength indicator
  •  
  •  

This will close in 0 seconds