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BULLIE

Personality Driven Productivity for People Traditional Systems Fail
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www.bullieapp.com
About this idea
BULLIE is built for the moment when you know exactly what you need to do and still cannot make yourself do it. It targets the gap between intention and action, where most productivity tools quietly fail. Instead of static reminders and endless lists, BULLIE creates active accountability that responds to avoidance in real time. Users interact with BULLIE conversationally, getting tasks and plans out of their head and into a system that actually pushes back. When tasks are ignored or delayed, BULLIE increases urgency and pressure. When progress is made, feedback is earned, not automatic. The experience feels less like software and more like someone who notices your patterns, calls you out, and does not let you off the hook. What makes BULLIE different is that it is designed around human behavior, not ideal behavior. It acknowledges emotional friction, time blindness, and burnout, especially for neurodivergent users and overwhelmed professionals. The result is a system that helps users follow through consistently without relying on motivation, discipline, or guilt. BULLIE turns accountability into a product instead of a personality trait, helping people finally do the things they have been avoiding and regain trust in themselves.
Impact
BULLIE’s impact is improved follow through, reduced overwhelm, and restored confidence for people who have repeatedly failed with traditional productivity tools. By addressing the behavioral and emotional barriers that prevent action, BULLIE helps users complete tasks they would otherwise avoid, improving daily functioning both personally and professionally. On an individual level, the impact shows up as less stress, fewer missed commitments, and greater self trust. Users spend less time managing lists and more time actually doing the work that matters. For neurodivergent users and overwhelmed professionals, this can mean the difference between chronic burnout and sustainable productivity. At a broader level, BULLIE challenges the idea that productivity failure is a personal flaw. It reframes accountability as a system problem rather than a character issue. By normalizing tools that adapt to how people really function, BULLIE has the potential to shift how productivity technology is designed and who it serves. As the platform scales, BULLIE can create measurable economic impact by helping users reclaim time, reduce missed deadlines, and improve performance at work, ultimately supporting healthier, more effective participation in the workforce.
What I'll do with $5,000
With $5,000, BULLIE would accelerate progress toward launch and reduce early risk. Funds would be allocated to three priority areas: targeted marketing to grow the waitlist and validate demand, third party review of the codebase to ensure stability and security, and basic administrative expenses to support MVP completion and beta testing. This funding would allow the founders to move faster while maintaining a capital efficient approach. By investing in early visibility, technical validation, and operational readiness, the $5,000 would meaningfully increase the likelihood of a successful launch and early user adoption.
Quick Bio
Victoria Runstrom and Babak Khajeh are the co founders of BULLIE, bringing complementary expertise in marketing, operations, and software development.
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