Impact
It turns good intentions into real relationships. When people gather more often, friendships strengthen, communities grow, and workplaces become more connected. As a people, we're ready to start shedding tech that keeps us siloed in digital worlds, and start investing in tech that truly brings people together.
There's a timeliness to my app that amplifies impact. Small scale gatherings have always been the thing that keep us grounded and connected to the humanity of others. It's not about the party, and it's not another awkward event optimized for maximum bodies in a room... it's fulfilling, and it's intentional: it's Breaking Bread.
What I'll do with $5,000
I will invest the funds in targeted social media promotion and a professionally produced marketing video to accelerate adoption. The campaign is designed to generate roughly 500,000 impressions, 5,000 engagements, 200 new free users (which we call "Gatherers"), and 100 paid subscribers (which we call "Community Builders") at $8.99/mo or $89/yr. Thats an immediate 2:1 ROI.
Quick Bio
Winsome, founder of Breaking Bread, is a serial entrepreneur and former Digital Media Director at a global ad agency.