January 5×5 Night at Start Garden
Voting Closes:
January 20, 2025 11:59 pm
Impact
Finding the perfect gift for your loved one (friend, partner, family) for their special occasion can be stressful. Every single year, for every special person we have in our life we need to think about, search, buy, wrap, and present a gift in which we believe will bring a smile, a laugh, and conveys our feelings toward that person. The anxiety we feel is called “gift-giving anxiety”.
According to psychologytoday.com “it’s challenging to find affordable, thoughtful gifts given our limited time or finances, [...] we recognize that gifts are often wrapped in symbolic meaning and we obsess about it.” With this obsession to give the perfect gift and not disappoint the people we care about, we often turn to websites that offer personalized gifts, such as Etsy, so we can continue to convey that sense of meaning and thoughtfulness.
Personalized gifts was the number one search term on Etsy in 2020, and according to a 2021 report the global personalized gifts market is expected to grow by $7.37 billion by 2025. By using our platform, the gift-giver can create a gift only for them each year, which is completely unique and different, and stop stressing about it.
Our competition ranges from traditional gifts, customized gift vendors on Etsy, flower stores, groupon, and other online stores which offer personalized gifts (things remembered for example). I see these competitors as being supplemental to our product. For example, here is a standard gift of flowers AND a customized game about you/us and our life together. One gift would not exclude the other. In other words, why not BOTH and reduce that gift-giving anxiety.
What I'll do with $5,000
The $5000 will be used for the following:
$2000 - Marketing being planned out currently with a design firm
$1500 - Game production (animation, creative entities)
$1500 - Platform development improvements