About this idea
Fuerza Divina isn’t just a tequila—it’s a movement. Crafted from 100% premium Blue Agave sourced responsibly from Tequila, Mexico, Fuerza Divina embodies the essence of strength, beauty, and cultural pride. It's more than a drink; it’s a celebration of Latina empowerment and resilience, designed for the modern consumer who values authenticity, quality, and purpose.
Impact
Las Amigas LLC, with its debut product Fuerza Divina, delivers more than premium tequila—it drives cultural pride, social empowerment, and economic growth. As a 100% women- and minority-owned business, it breaks barriers in the male-dominated spirits industry, inspiring and empowering Latinas through mentorship, leadership, and scholarship programs.
Rooted in tradition, Fuerza Divina celebrates Mexican heritage, sourcing responsibly from Jalisco, Mexico, to uplift local farmers while promoting sustainability. The business generates jobs and opportunities in West Michigan and Mexico, expanding into diverse markets like airlines and hotels.
Las Amigas combines profit with purpose, fostering diversity, supporting ethical practices, and redefining success in business. It’s not just a tequila—it’s a cultural and economic force for change.
What I'll do with $5,000
Winning the $5,000 prize would empower us to expand our marketing efforts, enhance brand awareness, and scale our operations. Specifically, we would allocate these funds toward Website Development. Launching a professional, user-centric website to enhance our online presence and facilitate direct-to-consumer sales, further bolstering brand recognition.
Quick Bio
Ana Olson and Angelita Valdez are visionary Latina entrepreneurs from West Michigan and co-founders of Las Amigas LLC, a 100% women- and minority-owned tequila company.
Ana Olson, born in Jalisco, Mexico, infuses her cultural roots into every aspect of the business. She owns two tequila-focused restaurants, where she educates patrons through tastings and serves as a Tequila Ambassador. Ana is deeply committed to fostering community connections and promoting diversity in the spirits industry.
Angelita Valdez is a serial entrepreneur with a versatile portfolio that includes a mental health clinic and successful commercial and residential real estate ventures. Her innovative spirit drives the business forward.
Together, they created Fuerza Divina to craft exceptional tequila, celebrate cultural heritage, and empower Latinas through mentorship, leadership, and education initiatives.
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