January 5×5 Night at Start Garden
Voting Closes:
January 20, 2025 11:59 pm
Impact
By 2040 80% of Americans will choose cremation. In 1960 that number was only 3%. This generational shift is happening so quickly the death industry is scrambling to catch up.
People don’t know where to put ashes after cremation because it's confusing.
At every other step in the process there is something to do.
1. You call the funeral home
2. They pick up the deceased
3. Cremate maybe buy an urn
4. Ceremony
What’s next???? No one really knows….
We know that about a third of people will bury in a cemetery, and a third of people scatter and a third just end up with ashes at home. Funeral experts estimate that 70 million are sitting on a shelf just like Grandma Ruth here.
When someone dies, nothing makes sense and then we are tasked with making the best decisions for our loved ones when frankly choosing what's for breakfast is a monumental feat.
Even in this messy time -- consumers are choosing something else, anything else…even if they don’t know what it is.
People need a clear path to a next step. They need options laid out before them on where you can legally, safely, scatter ashes on land that you know will be protected.
We do that. Memorize loved ones in nature so people can spend time with their loved ones where they feel the closest, in nature. We create community by creating an inbound marketing structure to meet people on key days of grief and teaching them how to better cope. And we know that we won't flourish unless the environment does as well, that's why we are partnering with one-tree planted and are dedicated to conserving land...our goal is 100,000 acres to offset the carbon from cremation.
Generational healing in a tiny little card.
What I'll do with $5,000
Purchase inventory and labor for our kits that we will use for beta testing and sell in funeral homes and online. Right now we have two online retailers Reflections https://www.reflections-urns.com/ (services over 1600 funeral homes) and Stardust Memorials https://www.stardust-memorials.com/ who are interested in purchasing our product when we go to market. We are still figuring out bugs and sending kits to early supporters. The 5k will assist us in this lift. Paying labor $15 per hour and our kits actually cost $15 as well for materials and shipping.