Impact
Skin Studio 211 empowers beauty professionals to work without interruption by offering faster access to essential supplies which no other Michigan supplier provides.
Because most esthetician supply stores are located out of state, Michigan professionals are often forced to purchase elsewhere which sends millions of dollars in business and sales tax revenue out of Michigan. Skin Studio 211 keeps those dollars circulating locally, helping small beauty businesses reinvest in their own communities while supporting state tax retention.
Finally, by providing same-day pickup, delivery, and shipping, Skin Studio 211 creates a more sustainable ecosystem for independent estheticians and beauty studios.
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What I'll do with $5,000
With $5,000, Skin Studio 211 will use $2,000 to fund inventory expansion, allowing the purchase of high-demand items like lash trays, wax, and skincare products to fulfill orders. $1,000 will support delivery and logistics setup, including branded packaging, gas reimbursements, and partnerships for efficient same-day service in the Lansing area. $1000 will go toward marketing and awareness through a “Buy Esthetician Supplies in Michigan” campaign across social media, email, and beauty schools to encourage local purchasing and keep tax dollars within the state. The final $1,000 will fund at least three professional development and networking events for estheticians in Kalamazoo, Lansing, and Detroit, featuring product demos and small business training.
Quick Bio
Lorin Cumberbatch, L.E. is the founder of Skin Studio 211, Michigan’s first esthetician supply store and multi-service beauty studio after overcoming many personal and medical challenges.