Impact
The "Bodybuilder Stigma" has kept life-changing science and supplements out of the hands of everyday wellness routines. CREADE’s greatest impact is destigmatizing creatine and making it more approachable. By removing the intimidating tubs, messy powders, and "bodybuilder" branding, we are opening up the clinically proven benefits of creatine to professionals, students, and older adults—groups who historically have been ignored by the supplement industry, but have the most to gain from it.
Beyond physical fitness, CREADE is a tool for cognitive longevity and mental clarity. Creatine is one of the most researched molecules in history, proven to combat "brain fog," mitigate the effects of sleep deprivation, and support neuroprotection. Our impact lies in providing a convenient delivery system for the modern high-performer to maintain mental energy during high-stress periods, while simultaneously offering older adults a science-backed way to support muscle tone and bone density. By prioritizing ease of use and an approachable aesthetic, we ensure these clinical benefits reach the people who need them most.
Finally, CREADE is setting a new industry standard for transparency and trust. The supplement market is currently facing a "trust crisis" due to under-dosed products and unstable delivery systems that degrade before they reach the consumer. Through our commitment to third-party HPLC testing and proprietary lipid micelle stabilization, we are shifting the landscape from "marketing-led" supplements to "science-led" functional foods. We are proving that high-level wellness doesn't have to be complicated, messy, or exclusive, creating a future where peak physical and mental health is as approachable as taking a couple, delicious bites.
What I'll do with $5,000
The primary allocation of this capital will go toward Scientific Validation and Transparency. We will dedicate $2,000 to third-party HPLC (High-Performance Liquid Chromatography) testing to verify the potency of our creatine bites. In a market currently plagued by "unstable" gummies that degrade into waste, this lab-verified seal of approval provides the credibility we need to win consumer trust. Next, we will invest $1,500 into Manufacturing Scale-Up, securing a commercial kitchen lease and purchasing industrial mixing and precision cutting equipment. This moves us out of the "home kitchen" phase and increases our capacity from 60 units per week to over 500, allowing us to meet the demand of our first partners.
The remaining funds will be used to solidify our Market Presence and Consumer Experience. We will spend $1,000 on Professional Branding and Packaging, specifically custom-printed pouches with oxygen-barrier lining to ensure a 12-month shelf life and a premium aesthetic. Finally, the last $500 will launch a Strategic Market Pilot through targeted digital ads and local sampling pop-ups at Ann Arbor wellness studios and co-working spaces. This $5,000 is the capital required to validate our science, professionalize our brand, and prove our conversion rates before we seek larger-scale investment.
Quick Bio
I’m a Michigan MCDB student and researcher who founded Cre•ADE to merge my scientific training, clinical experience, and passion for accessible wellness.