Impact
I was living 600 miles away from my aging parents. When a crisis would happen I would get three different stories from three different people and none of it was useful. So I had to cancel my meetings, buy a last minute flight, lose a week of work and try to figure things out. I also realized that other people saw health changes happening but that information got lost. So i built a community based care platform - that brings everybody (siblings, aides, church volunteers, senior center) in one place so I can know what's happening, prioritize and make decisions).
KinnectedCare IQ operates at the intersection of two massive, converging markets: the family/informal caregiving coordination market and the employer caregiver benefits market. With 63 million Americans now serving as family caregivers (a 45% increase since 2015, per AARP 2025), and employers losing an estimated $25–44 billion annually in productivity due to caregiving responsibilities, the opportunity is significant and growing. This creates a 1.1B market for caregivers who would actually benefit from and purchase a caregiving platform.
Because KinnectedCare IQ as an early-stage platform competing against established players (Caily, Wellthy, ianacare) we estimate a conservative SOM at $11.5M or ~1.0% of SAM ($1.1B)
The problem is massive and the impact is great.
What I'll do with $5,000
This investment will fund two foundational pillars of KinnectedCare IQ's growth: an AI-powered engineering infrastructure using Claude Code to build and test a functional MVP with a traditional development team, and a brand and content foundation that communicates our community-centered value to caregivers from day one. Together, these investments close the two gaps most limiting our path to market.
The platform is an ecosystem approach that redefines who can help witKinnectedCare IQ's biggest problem right now is not having a dedicated technical team. We can't build, test, and improve our platform fast enough to keep up with the market. As a founder, I have a clear vision for connecting caregiving, community, and technology, but without engineers and developers, the vision stays a concept instead of becoming a working, tested product (an MVP). This delay stops us from user testing, getting feedback, and ultimately, making money.
On top of the technical issue, it's hard to reach caregivers. They are often busy, low on resources, and don't easily trust new platforms, so our marketing needs to be specific and build trust, not just rely on digital ads. Our strength is that the platform is designed around the community, but we need dedicated marketing help to communicate this unique benefit through consistent branding, community partnerships, and content that actually reaches caregivers where they are. Without this, our advantage remains hidden from the very people who need it.
Quick Bio
LaToya Staten is a skilled connector, health equity advocate, and tech ecosystem builder, who brings a rare blend of community-rooted empathy and innovation-driven strategy to the care economy.