About this idea
Build an App in a Day™ is a one-day, in-person event where non-technical founders walk in with an idea and walk out with a working app they built themselves, using AI assistance and The Luigi Method™. The closest things on the market don't actually ship software. Startup Weekend is a 54-hour volunteer hackathon focused on ideation. Most teams leave with slides, not code. Coding bootcamps like General Assembly and Lansing Codes take weeks or months. You learn to code, but you don't leave with a shipped product. Online no-code courses are self-paced, lonely, and have 85%+ dropout rates. Build an App in a Day compresses the full idea-to-shipped-software loop into one Saturday. The Luigi Method is our proprietary app-building framework (a registered service trademark) that lets non-technical people actually build and deploy a real app by dinner. No fluff. No "learn to code first." No six-month program. Every event features a special guest speaker, industry experts supporting participants live during the build, and judges evaluating the final demos. At the end of the day, every participant demos their working app live in front of the room, and the best app takes home a cash grand prize. Past special guests and judges include Zack Urlocker (former COO, Duo Security), Steve Pucelik (Microsoft), and Jenna Ritten (IBM). Traction so far: 2 sold-out events, 37 paying attendees, $11,400 revenue in under 3 months 97% of participants finish a real, working app during the one-day event. 100% finish eventually, with post-event support for the few who need it. No one leaves stuck. 90+ person waitlist, 100+ additional inbound interest, three news features 10 scholarships awarded, $3,735 in scholarship value given to widen access Winner of the $5,000 ALAB Capital Readiness Accelerator Currently in the GVSU MVE Accelerator Two registered service trademarks: Build an App in a Day™ and The Luigi Method™ Two Recurring paid partnerships: one to bring Build an App in a Day to returning citizens a second for a "Build a Business in a week" program. Our first two recurring B2B contracts and a new social-impact vertical. Top 10 Finalist Company for U of M ClawCon competition of 375 companies that competed The alumni flywheel is real. Lindsay Joseph, CEO of BedConnect, had never written a line of code before she walked into our inaugural Traverse City event. She won the $1,000 grand prize, came back to our second event as a judge, and has since paid for three of her BedConnect teammates to attend. The apps her team built at Build an App in a Day events are still in use at BedConnect today, saving them time, saving them money, and making them money. BedConnect was also one of only four PitchMI finalists competing for the $1,000,000 grand prize, Michigan's largest pitch competition. Participants don't just leave with an app. They leave with The Luigi Method, the framework to build as many more apps as they want, forever. We've proven the model works. Now we scale it.
Impact
Before Build an App in a Day™ existed, the gap between "I have a business idea" and "I have working software" meant months of self-taught coding or $60,000 to $100,000 in contracted development. For most people, the idea just died. Build an App in a Day compresses that gap to one Saturday. 97% of participants finish a real, working app during the single event day. 100% finish eventually, with post-event support for the few who need it. No one leaves stuck. A nurse with an idea for a scheduling tool ships it that afternoon. A realtor with a listing comparison idea deploys it by dinner. A small business owner with a bookkeeping headache walks out with the app that solves it. And it compounds. Every participant leaves with The Luigi Method™, the framework to build as many more apps as they want, forever. The second app takes a day. The third takes a weekend. The tenth takes an afternoon. Each person becomes an ongoing source of software in their community, their business, their industry. Michigan gets the first regional version of this. A distributed monthly pipeline of real, shipped applications built in cities like Traverse City and Ann Arbor, expanding into other Michigan communities, instead of ceding AI-era company formation to Silicon Valley and New York. The model is already being validated at the institutional level. Build an App in a Day placed Top 10 at U of M's ClawCon competition out of 375 companies. The alumni flywheel is visible in real time. Lindsay Joseph walked into our inaugural event having never written a line of code, built a tool her company still uses, came back to the next event as a judge, and paid for three of her teammates to attend. BedConnect is now a top-four PitchMI finalist competing for $1,000,000. That pattern repeats with every event. The reach widens with access. We've already awarded 10 scholarships totaling $3,735 to participants who couldn't otherwise afford to attend. Two recurring paid B2B partnerships extend Build an App in a
What I'll do with $5,000
$5,000 moves Luigi Solutions from 1 event every 6 weeks to 1–2+ events a month. The event itself works. 97% finish a real app in a day, 100% eventually, across 2 sold-out events. The bottleneck is throughput. Organic already outperforms. Three news features, 90+ waitlist, 100+ active inbound, zero paid ads. We double down on what's working. Where the $5,000 goes: Primary business laptop: $1,300. My current machine is 6 years old and caps local capacity. A modern 16GB laptop runs the full workload: AI agents, dev environment, video editing, Mac Mini coordination. One upgrade roughly doubles daily output. Claude API credits for AI agents: $2,450. Already running cold email and LinkedIn content agents. This scales them and funds two new ones: a lead qualifier for the 100+ inbound list, and an event ops agent for onboarding, reminders, and follow-up. Once the agent suite runs 24/7 on the Mac Mini, the sales and ops layer stops being a bottleneck. Video editing + content production tools and equipment: $1,250. 20+ hours of raw event footage becomes the clips, testimonials, and case studies that feed LinkedIn, press, and event marketing. More content in, more demand out. Total: $5,000. Every line grant-compliant: software or equipment. Outcome: within 6 months, Luigi Solutions runs 1–2+ Build an App in a Day™ events per month on infrastructure one founder can operate. That's the foundation for the $30,000–$50,000+ monthly milestone, which 3–4 events per month unlocks.
Quick Bio
Kalob Hagen, 26. U.S. Army veteran, Interlochen MI. Founder of Luigi Solutions and creator of Build an App in a Day™. 12 years in tech, starting as an RJG mentee in Traverse City at 14.
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