Good design is good business. We know the story of Apple and the story of how design transformed this company and many others today. Yet, 80% of businesses still don't recognize or don't know how to utilize design to their advantage in order to create true innovative change and competitive edge, you can see evidence of this issue based on the lack of design leadership roles at these companies as well as the high rejection rates from recruiters that are trying to fill these roles when they do exist. The PROBLEM? "THE DESIGN LEADERSHIP GAP". Designers are not trained in the language of business and usually end up taking tactical roles, the career path is broken and most of the time ambiguous. Spire is an effort to help bridge this gap but providing a technology-enabled way for designers (Product Designers in particular) to draw their career paths with confidence by 1 understanding what it takes to get to each step in the ladder and what that ladder is directly informed by industry leaders and the latest AI technology, 2 learning and developing skills and getting validation that can take them to the next level and 3 integrating advanced job searching techniques and advice so that more designers star in leadership roles in the future a feature where design is at the driver seat.
German Cabezas is a product design leader, front-end developer and entrepreneur with over 15 years of experience. German currently works as a lead product designer for Paro.ai, an artificial intelligence driven market place for top financial professionals, previously worked as a lead product designer and developer at Goldstar learning, a k-12 school assessment platform. In addition, German has started several projects including, CodeLatino, Ducoa, mvmnt and more recently Ryders. German is passionate about nature, design, technology, music and arts. German believes that transformation happens with transparency, trust, autonomy and a clear leadership vision. "With grit and humbleness things happen"