Girly Pop Mobile Beverage Co.

About this idea

Girly Pop is a mobile beverage business that serves bold, over-the-top specialty sodas, energy drinks, and iced coffees with a girly twist. Think custom glam straws, candy garnishes, and TikTok-worthy drinks—served out of a vibrant pink trailer. Since launching, we’ve done over $60,000 in sales in just 2.5 months with 30k of that in one week alone. We can regularly draw 100+ person lines at local events. We’ve built a loyal, excited following by combining fun, flavor, and aesthetics. Our idea blends community connection, viral marketing, and high-energy vibes by creating a full-on experience, not just a drink.

Impact

Girly Pop brings joy, energy, and connection to communities, especially young women and families. We show that a woman-led business from a small town in the U.P. can scale fast and build something exciting, profitable, and culturally relevant. We’ve hired 10+ local team members at $18.50-$22/hour and built a real sense of team pride and culture. We’re redefining what “mobile food and beverage” can look like; less truck-stop, more pop-up party. With our rapid growth and strong brand identity, we’re creating local jobs, sparking entrepreneurship, and offering a unique, unforgettable experience that keeps people coming back.

What I'll do with $5,000

1. Custom Beverage Trailer Build-Out (approx $2,500) We’ve outgrown our starter setup. This funding will go toward building out a more efficient trailer interior, designed for high-volume drink service. This will speed up production, improve sanitation, and support long-term growth. 2. Launch of Branded Merch Line which is about $1500. Girly Pop has become more than a beverage, it’s a brand. We want to launch branded merchandise including t-shirts, hats, featuring our signature fun, feminine, and disco-glam aesthetic. Customers already ask for it, and it will help turn our biggest fans into walking billboards while adding a new revenue stream! 3. Professional Signage + Menu Displays- last approx $1,000. To match the energy of our brand, we need upgraded visual signage: custom feather flags, fun branded menu boards, and professional signage to stand out at crowded events. Better signage speeds up ordering, increases visibility, and enhances the vibe of our pop-up setup. These targeted investments will allow Girly Pop to serve more customers, elevate our visual identity, and expand into new markets confidently. With $60K in sales in under 3 months, (30k in one week alone) this grant helps us solidify our growth and keep delivering the viral, fun, and empowering experience our community loves.

Quick Bio

I’m a creative entrepreneur and mom of four from Michigan’s U.P. I run Girly Pop, a viral mobile drink brand blending glam, and a fun community. In just 2.5 months, we’ve grown to 10K+ TikTok.

Links

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