About this idea
I recently met with the VP of Kevin Harrington's company, linked to Shark Tank, to pitch the Smokers Daily Blunt Spray. The VP expressed interest, contingent on my ability to provide data supporting the product's effectiveness. After testing it for six months in three Grand Rapids retail locations, I've determined that the product fits best within the dispensary business model. It uniquely addresses two major industry challenges: eliminating cannabis odor and crafting a distinctive marketing strategy. This dual approach could revolutionize cannabis marketing and help the product stand out being the solution in an over saturated market. Which in return will make it a one-of-a-kind solution for a dispensary to take favor over its competitors.
Impact
The Smokers Daily Blunt Spray significantly enhances the consumer experience by alleviating concerns about odors, allowing users to enjoy their cannabis without the worry of lingering smells. This innovative product not only appeals to individual consumers but also provides dispensaries with a unique selling point in an increasingly competitive market. By promoting the spray, dispensaries can foster community engagement by informing customers about local cannabis events, specialized educational opportunities, and job openings within the industry. As the cannabis market continues to expand, the Smokers Daily Blunt Spray positions companies as key players in this flourishing sector. By driving growth and enhancing consumer relationships, the product contributes to a vibrant community while supporting the industry's evolution and attracting an ever-growing consumer base. Overall, this spray represents a significant advancement for both individuals and businesses in the cannabis landscape.
What I'll do with $5,000
With a $5,000 investment to prepare for pop-up events and enhance product placement in smoke shops in Holland, which would land me with 5 store front locations holding product. I am strategically optimizing my approach. Instead of sourcing display boxes from overseas, I’ve partnered with Uline for domestic production, allowing for creativity through custom-painted boxes by a local artist for just $350. Additionally, I’m transitioning from plastic to glass bottles to improve label integrity and avoid costs associated with label recustomization. These new glass bottles, ordered in packs of 100 at $50, will elevate product perception. To boost online visibility, I’m collaborating with a local brand, Insomnia Films, to create a unique commercial targeting online marketing. I’m launching my website and investing in social media ads. Joining the Social Cat application, which costs around $300 monthly, will connect me with thousands of influencers for product testing and reviews, enhancing consumer trust through their testimonials. I previously negotiated with the artist "The Game," who has 13.7 million followers, to promote my product on his page for $200 per story, directing traffic to my website. Remaining funds will support trademarks and upgrading my podcast equipment, ensuring a robust foundation for my brand’s growth.
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