January 5×5 Night at Start Garden
Voting Closes:
January 20, 2025 11:59 pm
Impact
Representation: Linda Carol's Kitchen represents a symbol of empowerment and success, inspiring other Black women and minority entrepreneurs. It shows that it’s possible to thrive in an industry where there may not be many similar faces or businesses.
Community support: People in the community, especially those who want to support Black-owned and woman-owned businesses, rally behind our business. We have created a loyal customer base, especially those who seek out businesses that align with their values.
Diversity in offerings: Linda Carol's Kitchen offers unique and innovative products that reflect our background and creativity, filling a gap in the market. This diversity attracts a wide range of customers looking for something unique and different.
Economic growth: By hiring locally, sourcing ingredients from other local businesses, and driving foot traffic, our bakery contributes to the local economy in Grand Rapids. Plus, as a small business owner, our success encourages the growth of entrepreneurship in our the area.
Social impact: As the owner, I have become a role model, mentor, and supporter to other aspiring bakers and business owners, especially young Black women, creating a ripple effect of positive change in and around our community.
What I'll do with $5,000
$1,500 to invest in branding and marketing. Professional branding services like logo revision, packaging designs, and a cohesive brand identity that sets our bakery apart. This budget would also include social media advertising, influencer collaborations, and local promotions to increase visibility.
$1,500 to upgrade packaging to custom, high-quality packaging. Beautiful and functional packaging that enhances the customer experience and helps build our brand.
$1500 to hire part-time employees. Onboarding one or two part-time staff, can alleviate the workload and increase production. This allows myself, the owner to work on growing the business.
The remaining funds will be used to boost our online presence. Digital marketing, such as updating our website to accommodate more online sales, running targeted ads, and improving SEO, so customers can easily find us online.