5×5 Night-ON THE ROAD at Downtown Market- FOOD BUSINESSES
Voting Closes:

April 22, 2024 11:59 pm

About this idea
Experiencing unexpected anxiety and panic attacks can have a significant impact on daily life, affecting concentration at work, social interactions, and overall productivity. These episodes trigger the body's fight-or-flight response, leading to the release of stress hormones that cause increased heart rate, accelerated breathing, and heightened blood pressure. Individuals dealing with these attacks often desire immediate relief from the overwhelming physical and mental state they induce. Currently, the available solutions, such as prescription medications, can take anywhere from 30 to 60 minutes to take effect, which does not provide the immediate relief that is often needed. Other solutions may contain chemically-based and unnatural substances, which some customers may prefer to avoid. With the consumption of sour candy being a scientifically backed method to divert the brain from panic attacks, the proposed hard sour candy will effectively address this problem by combining the benefits of sour candy to divert attention with all-natural ingredients to prevent worsening anxiety by increasing cortisol. By adding adaptogens such as Ashwagandha and L-Theanine, which are known to reduce stress hormones like cortisol for long-lasting calming effects, this candy is the perfect solution to stopping a panic or anxiety attack in its tracks without needing a prescription or ingesting medications.  With the convenience of carrying a pack of these sour panic relief candies, customers will have immediate access to a delicious all-natural solution that can help them regain control when panic attacks occur unexpectedly. The candies work by diverting attention and providing adaptogens to reduce cortisol levels, aiding in calming the nerves.
Not everyone who has panic disorders or anxiety disorders wants to take medication for it. Not only this, but medications take an hour on average to begin working. Because panic attacks begin at random times and can last for hours before going away, Valy will help in diverting the brain from this panic by the therapist- backed sour candy trick. By being all natural, there are no ingredients that boost cortisol levels. The adaptogens such as L-Theanine, Ashwagandha, and Rhodiola Rosea take around 15 minutes to kick in. While sucking on this hard sour candy, it will first distract from panic and focus the brain on the sour, and then calm the nerves from any lingering anxiety,
What I'll do with $5,000
We will use the $5,000 for packaging costs for the first batch of the product. This will be used to get our packaging made so we can pack our first batch of candies.
About Allison Zaluski

MSU college student

Other Entries

There are no entries yet.
Be the first!