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Women’s Weekend

A Women’s Weekend getaway with all your favorite things and all your favorite people! Experience art, entertainment, shopping, hands-on activities, great food and fun times.
https://cmfmarketing.org/
About this idea
Join us for a drama free, all female adventure in the heart of downtown Muskegon. This November, Muskegon will welcome women to enjoy a weekend full of adventure, pampering and great memory making. Women’s Weekend will take place at the Delta Hotel and VanDyke Mortgage Convention Center. Guests will arrive on Friday evening to register and pick up their swag bags, full of goodies from local businesses. Saturday morning guests can enjoy a mimosa brunch, yoga or a mini-spa treatment before starting their day. The day will be jam-packed with activities and unique experiences to get everyone in the mood for the holidays! Our signature event will be hosted by the nationally recognized Sweetwater Floral crew for their first ever Muskegon Wreathfest! Guests will be able to make their very own holiday wreaths to take home. Attendees can also shop until they drop with our on-site art fair or they can visit one of the many local Muskegon retail businesses. Additionally, guests can experience the local art and culture scene with the newly remodeled Muskegon Museum of Art or take a step back in time and visit the Hackley Hume Homes dressed in all their glory for the holidays. In the evening attendees will enjoy our happy hour wine tasting, dine at one of our many local restaurants, or take in a local show!
Impact
The impact is both economical and social. This event not only provides a safe place for women to be together and enjoy the weekend, it also brings much needed economic support to downtown businesses during the shoulder season. While Muskegon hosts a great number of guests in the summer, late fall and winter visitors to our community significantly decrease and that has a direct impact on our local small businesses. This infusion of females, with buying power and disposable income, can help support our local “brick and mortar” businesses during a slow time. It will also assist the local artists/vendors at the market which are predominantly female-owned businesses. Additionally, through the activities provided, women will be able to bond, meet new people, create new memories and have a shared experience with friends and family.
What I'll do with $5,000
The funds to pull off an event such as this are significant. The top two most expensive line items include marketing and rental/logistical fees. We would be using the $5,000 to assist with the rental/logistical fees. These fees include conference space rental, AV equipment, food/beverage costs and event supplies. We will also be soliciting sponsors for the event as well as rely on income from attendees and exhibitor booths to help cover the remaining costs and allow us to make this an annual event!
Quick Bio
Carla M. Flanders owns CMF Marketing & Events is a company that creates memorable experiences and helps businesses with marketing, project management, and event production.
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