Impact
ZoCool is normalizing conversations about autism and neurodiversity through fashion. Our designs help autistic individuals express themselves, educate the public, and shift the narrative around neurodivergence. Each purchase supports awareness initiatives and directly contributes to reducing stigma. This brand isn’t about fashion—it’s about making neurodiversity a visible and celebrated part of society through everyday wear and conversation. ZoCool is for kids who feel different, helping them see that they don’t have to feel weird or like an outcast because they are unique. It’s about making sure no child feels ashamed or embarrassed for being on the spectrum—instead, they can feel proud, confident, and celebrated for who they are.
What I'll do with $5,000
The $5,000 will be used to produce our first official t-shirt collection, including professional screen printing, packaging, and branding materials. If we win, we will be able to launch our t-shirts just in time for Autism Awareness Month and World Autism Awareness Day on April 2, allowing us to make an immediate impact. This funding will enable us to host our first pop-up event at the Grand Rapids arts marketplace and launch our website in April by securing inventory. We have identified a local and minority-owned screen-printing business to produce our apparel, ensuring quality and community support. Additionally, we will use part of the funding for a targeted digital marketing campaign to drive online sales and brand visibility. This investment will provide the foundation to scale ZoCool into a sustainable, impactful brand.
Quick Bio
I’m 11 years old, I thought of this business idea when I was 9. This idea and brand is important to me because I don’t want other kids to feel bad for having a disability or being a little different.