October 5×5 Night
October 23, 2023 11:59 pm
Agents and counselors will benefit because they are not struggling to get students started from zero words to a finished essay. Essay coaching gets taken off their desk and families are given tools and resources to handle it themselves at an attractive price point. Families and students benefit because the content we provide them fundamentally teaches them writing skills they can take with them to college and beyond, empowers them to do their best work, and helps them tell their story.
What I'll do with $5,000
Make the companion videos for content with AJ Pashka. Right now I have a gazillion outlines and no videos. Do SEO, push to page, pump up the VISA SOP business for the end of this cycle to get the platform paid off. Buy ad space on social media in the fall for blog content to push the thought leadership. Explain why ChatAI isn't going to kill this business because colleges are just going to make you write faster, and make the turnaround for essay to submission faster and eventually ChatAI will digitally watermark itself. Not a category killer.