About this idea
My Alter Ego Closet will not be your average boutique. From the moment you walk in, everything feels exclusive and high end. The staff will be really helpful and make you feel important by offering stellar customer service and meeting your fashion needs. Our clothing is made from top quality material that’s designed to stand out. Each customer will be offered a beverage upon entry and asked to remove their outside shoes. Once you remove your outside shoes and put on a pair of our complimentary slippers it’s time to draw the curtains back and experience a luxury one of a kind shopping experience. The closet is made up of three rooms. A shoe room with plush seating, mirrors and wall to wall shelving filled with a variety of shoes from flats to thighighs displayed like a pieces of art. A room for out of season wear, and our main room with current and new arrivals. Another luxury benefit that My Alter Ego Closet offers is a 1-5 person personal shopping experience accompanied by a personal shopper. This experience is booked in 1hour increments on line for 1 on 1 time or some girl time.
Impact
The closet can be beneficial to any woman from sizes small to 3x . Rather they need a an outfit for the night or a space to feel confident in to boost in their self esteem. The store will empower women to express their individuality confidently regardless of their body type or budget. Our goal is not to break the bank, but to look rich and ensure every customer leaves feeling valued and stylish in their new eye catching pieces.
What I'll do with $5,000
With the grant winnings I would focus on marketing. Hiring a website developer to create a new eye catching user friendly website. Hiring a certified business manager and invest in paid advertising, and email marketing to reach and engage my target audience. Pay to attend local and out of state networking events to expand my reach and gain access to new customer bases. This will also pay the yearly fee for my BBB accreditation.
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