5×5 Night-ON THE ROAD at Downtown Market- FOOD BUSINESSES
Voting Closes:

April 22, 2024 11:59 pm

About this idea
We’ve created versatile software built on gesture control interactive technology – meaning you move to make it work! It tracks interactions and collects real-time engagement data, serving as a bridge from a foot traffic location into an immersive digital experience. You move your hands to direct the ads, gaining hold of the information YOU want to see! You are in complete control, getting access to what interests YOU in the moment. You engage with messages at deeper levels or just get what you need and go. Our technology is housed in a fully customizable cabinet that is modern, industrial, and appealing. Standing before a screen, you direct the ad content and information while a camera collects your movements, determining what ads connect. Our backend access portal allows businesses to see real-time data, schedule campaigns, and change messaging in response to the habits and trends of targeted demographics.
Impact
MESA Enterprises is taking engagement into the future through the creative use of gesture-controlled and touch-free technology. We’re creating immersive, multi-sensory experiences that create lasting emotional connections to messages and information. This is hard to do in today’s NOW NOW NOW society where instant gratification is the craving and authentic engagement is elusive. Even though we’re constantly inundated with messages, entire industries struggle to gain and keep our attention. Our solution is simple – we followed science. Science says that aligning the senses – sight, sound, motion, and touch – increases memory recall, and any media that incorporates three or more senses increases brand impact by 70%. That’s how we arrived at gesture control - it engages more of the senses. We want other businesses just like us to have the ability to access data in real-time. And not just data; unbiased data. We want brands to see exactly how they perform when all of us engage with their content. Good or bad, that’s the only way to understand the people they’re trying to reach in the moment. Our platform lets brands see engagement data from a particular demographic within a specific location, allowing them to update and improve the content we interact with. When we use the platform, we select messages that interest us, leading us to landing pages with QR codes, videos, slideshows, audio messages, and more. Those surveys give brands an impactful opportunity to find out what we are interested in. It provides them with instant feedback on the different areas of their business and how they conduct it, ultimately increasing their profitability.
What I'll do with $5,000
We will use the $5,000 prize to purchase two Intel RealSense D455 Depth Cameras for $847.48, one Decal Projector for $189.99, and hire a programming subcontractor for $3,962.53 for 113.2 hours of labor. The equipment we are using now needs to be better. The Intel Realsense Depth Cameras offer more precise monitoring at longer ranges for interaction with our hardware as we capture movement. The Decal Projector sets the stage so participants know where to stand when using our technology. Previously, we placed decals on the floor, which proved inefficient as floor-cleaning machines quickly destroyed them. Finally, hiring a programming subcontractor will allow us to program the cameras and software specifically, enabling us to engage with larger global partners. We already have an agreement with an international sports marketing company to help us place our platform in stadiums, generating immersive experiences and sales – following the integration of the upgraded equipment and programming talent.
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About Tracy Anderson

A courageous, responsible, dedicated and driven entrepreneur, high achiever and natural-born leader. Tracy has a unique ability to think outside of the box, to develop and implement strategies that achieve goals and solutions, to recognize opportunity and to reduce risk. She has the ability to analyze data and make system connections that many overlook to maximize efficiency, revenue, and resources. Tracy has successfully operated and managed other startup companies. She has over ten years of experience as an entrepreneur. Tracy specializes in analytics, data, and research. She is also a co-founder of MESA Enterprises, LLC, and the creative force of Central Hub and Resource Link®.

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