About this idea
Denim, one of the most widely used materials in the world, has a significant impact on the environment in the manufacturing and waste management stage. Even with solving issues like making more sustainable denim the amount of pre-and post-consumer waste generated is humongous. My solution to this problem is Thigdu.
For a better understanding of the solution, I have come up with an ecosystem which is basically an example of what circular fashion looks like. Our solution starts with collecting as much pre-and post-consumer denim waste as possible from many factories and warehouses across India. Pre-consumer waste is basically the amount of waste generated during the manufacturing process. While post-consumer waste is the discarded jeans that are used and end up in landfills. We collect waste in our warehouse, and we make our final handmade products.
At Thigdu, every product is different, recreated, and upcycled. I believe that every customer owns a one-of-kind product that is sustainable, ethical, and tells a story. I am not just selling a product I am selling them stories and emotions. Every product will have the name of the maker inside it. The customer can go to our website and know about their makers. People love to be emotionally involved in the things they purchase. And that is what I am selling. EMOTIONS!
We measure success with the 3p's of Thigdu:
PLANET - Circular Fashion – We want to design, source, produce and provide products with the intention to be used and circulate responsibly and effectively in society for as long as possible.
Reducing Environmental Footprint
Ethical Production – I want to promote fashion that aims to reduce the negative impact on people, animals, and the planet.
PEOPLE - Supporting Artisans
Creating Safe and compensated working conditions for women
Women Empowerment/ Aiming for them to live an independent life
Profit - Since we will make everything from the waste our manufacturing cost will very low.
The average cost structure of our lifestyle products:
Manufacturing cost- 5$ --- Shipping $3 --- Retail price – 45$
Profit – $37 (82.22%)
10% of the profit goes directly to the specific artisan -- $3.7
Net Profit - $33.3
What I'll do with $5,000
I will use $2500 to hire local artisans and designers, $700 for custom sustainable package designing, $1800 Marketing(Pop-up shops, campaigns, social media, model photography, product photography for the website, and partnerships with influencers)