October 19, 2021 12:00 am
Heading into 2020 tourism was at an all-time high. This industry was obviously hit extremely hard in 2020-21 and new challenges emerged as they navigated through the pandemic. As a direct result of an entire industry being negatively impacted, the employees, the businesses, and the communities had to show resilience that few can understand. The impact of the Towni Movement is not just limited to Towni's, there is a widespread flow of positivity to everyone involved: - Towni provides new income streams for the people of this industry for their recommendations ** A waitress hands a Towni card to a family on vacation and recommends a newly opened ice cream shop. The family has a great time and a couple hours later, they tip the waitress $5.00 through the Towni app** - Towni can help highlight new and unique local spots that can be hard to find with the cluttered search engines of today **The great local sub shop tucked around the corner will never make a “Top Ten Things to Do” on a search engine, but they get direct business when a bartender makes it a Towni recommendation** - Towni allows restaurants, hotels, bars, tour guides and so many more the ability to pay their workers more without that money coming from their own pocket! **Working with bar owners, Towni is able to facilitate more income for the Bar’s employees at zero cost to the owner** - Towni unleashes people's inner creativity and entrepreneurship. Allowing them the freedom of running their own business within a business and reaping the benefits **Amazon created a platform for thousands of entrepreneurs to sell products. Towni creates a digital platform for potentially millions to tap into the “Tip Economy” and turn their knowledge of their local town into a revenue stream** At its core, Towni puts the grassroots of the travel and hospitality industry in the limelight. The industry, with incredible pent-up demand, is on an amazing comeback and we want to be a helping hand to everyone involved. The travel industry depends on the bartenders, the waitresses, the desk clerks, the tour guides, the valets and more. Towni empowers them all.
What I'll do with $5,000
$5,000 would be a tremendous help. We would use the money in the following ways: -$2,200 to build out an additional plug-in on the website to add additional texting capabilities to customers -$1,200 for online/digital marketing promotions and campaigns through social media, email, video -$1,000 for physical marketing materials to help build out presence in our initial markets -$600 for updated printer additions to do in house printing of our Towni cards