March 5×5 Night In Muskegon
March 20, 2023 11:59 pm
Yama’s most valued goal is to help people expand their horizons. We want people who otherwise could not experience certain avenues, regardless of their social, financial, or inconvenience barriers, to experience life. Yama is here for people to discover newfound passions. We hope to expand and offer a wider variety of experiences so that our customers have more opportunities to find something they love. On the other side of the same coin, to love your work is one of the greatest privileges of life. Yama provides this opportunity for people who are passionate about something. If you are skilled or an expert in a craft, art, activity, or industry, you can make money by providing an experience and thrive while doing it.
What I'll do with $5,000
Fortunately, we have already done much of the heavy lifting: customer discovery, market research, financial projections, branding guidelines, style, and ethos. We are also in the process of creating and finalizing a marketing plan and advertisement campaign. Furthermore, we have already created a beautiful and operational website, yamaexperiences.com. Check it out! The $5,000 has a clear purpose for our company due to the extensive research we have done. We will be using the money for an advertising campaign through various social medias, specifically, Facebook (Instagram), Google (Youtube), Reddit, Twitter, etc. The campaign will not be focused on the allocation of guides, as we will already hand-picked 10 guides to start and test for the launch, but rather the consumers of the Salt Lake City area, where Yama will be launching. Because of our research, we have been able to identify our consumer even more specifically: location (and where they’re coming from and going to), average age, and where their money (and how much of it) goes in the leisurely activity industry in Utah.