January 5×5 Night
Voting Closes:

January 23, 2023 11:59 pm

About this idea
Farmish is a free marketplace app for local food and farms. The mission is to grow local food systems and provide more access points for locally grown food. Sellers can create a free listing for items like backyard chicken eggs, homegrown produce, garden supplies, plants, trees, and honey. Buyers search on a map by location or by keyword and message the seller to complete the sale. All transactions happen off the app. The app is available in the App Store as of March 25th, 2022 and available on Google Play as of March 31st, 2022. To date, there have been over 130K mobile app downloads and over 100K registered users between the mobile & web apps.
Impact
With predicted global food shortages and continued supply change challenges, expanding local food systems is increasingly important. Over 20 million Americans have started growing at least some of their own food since the start of the pandemic (via Forbes, 2021). There has been renewed interest in growing food along an increase online searches to find local food. Traditional local food sources like farmer's markets and locally sourced distribution channels are great options for food producers who have built up their supply and distribution to meet those demands. For families growing food for their own use, there are few options to become a local food access point and build up a customer base. Farmish gives users a platform to sell their homegrown food and make money in a way that supports their current lifestyle while giving consumers more options to find and purchase food grown within their own communities. We have had thousands of comments from users over the last few months thanking us for the app, sharing stories of making money from their hobbies for the first time, and plans to build businesses around the accessibility of Farmish.
What I'll do with $5,000
Nearly all our growth has been organic through TikTok, Facebook, and other social media channels. Between my personal content channels and our branded accounts, we’ve had millions of video views on Tiktok alone. Our team is experienced in digital advertising and we’ve been experimenting and testing paid advertising campaigns over the last few weeks. Our results are scalable and we are working to test out other paid traffic channels. The funds will go to scale the advertising campaigns and overall marketing efforts.
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About Terra Osman

I'm a mom, gardener, and web developer from the Grand Rapids area.

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